Ikea collaborated with Medical Lab Mercene Labs to create an ad that doubles as a pregnancy test. Peeing on the marked area will show whether you're pregnant. If you are pregnant, a discounted price will appear right on the ad. Peeing on an ad may be unconventional but it could also be the future of advertising. Read more...
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This Ikea magazine ad is also a pregnancy test
![This Ikea magazine ad is also a pregnancy test]()
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January 18, 2018
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